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consumer behavior 10th edition paperback

consumer behavior 10th edition paperback

Dive deep into the latest insights on consumer behavior with this comprehensive 10th edition paperback. Essential for students and professionals, it offers a robust exploration of consumer psychology, market trends, and purchase decision-making. Featuring updated case studies and practical applications, this book equips readers with the tools to navigate and influence today's dynamic marketplace effectively.

consumer behavior 10th edition 10th tenth edition by schiffman leon kanuk leslie published by prentice hall 2009

consumer behavior 10th edition 10th tenth edition by schiffman leon kanuk leslie published by prentice hall 2009

Explore the fundamental principles of consumer behavior with the authoritative 10th edition by Leon G. Schiffman and Leslie Lazar Kanuk. Published by Prentice Hall in 2009, this comprehensive textbook offers essential insights into understanding consumer decisions, perfect for students and professionals in marketing and business.