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Dive into the essential principles of consumer behavior with the highly acclaimed 10th Edition by Schiffman. This comprehensive resource offers deep insights into consumer psychology, purchasing decisions, and market trends, providing students and professionals with a solid foundation for understanding modern marketing strategies.
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Explore comprehensive insights into the unique challenges and opportunities of omnichannel integration within the Japanese market. This edition provides a deep dive into Japanese consumer behavior, technology adoption, and best practices for creating a seamless customer experience, essential for businesses aiming to succeed in Japan.