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getting to yes roger fisher and william ury

getting to yes roger fisher and william ury

Getting to Yes, co-authored by Roger Fisher and William Ury, is a seminal guide to effective and principled negotiation. This influential book offers a groundbreaking approach to resolving conflicts, teaching readers how to achieve mutually satisfactory agreements without succumbing to emotional traps or positional bargaining, making it essential reading for anyone seeking to improve their communication and conflict resolution abilities.