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Explore foundational principles in tourism marketing and tourism management with this comprehensive 1st edition resource. Designed for professionals and students alike, it provides essential strategies for navigating the complexities of the hospitality industry, mastering destination marketing, and implementing effective travel industry management practices to drive growth and sustainability.

Explore comprehensive strategies for marketing and managing hospitality within the tourism sector with this essential guide. Now in its sixth edition, it offers up-to-date insights and practical approaches for navigating the dynamic challenges and opportunities in the global travel industry, ensuring effective promotion and superior guest experiences.