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This chapter delves into the comprehensive stages of new product development, guiding businesses through the critical process from initial idea generation and concept screening to successful market launch and post-launch evaluation. It highlights key methodologies and strategic considerations for fostering innovation, mitigating risks, and effectively bringing valuable products to market to achieve competitive advantage.

Explore comprehensive insights into innovation policy and law, alongside effective product development and commercialization strategies. This resource provides valuable case studies and outlines key practices essential for achieving and maintaining market leadership in dynamic industries.