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Strategic Sourcing Suppliers Are From Mars Customer Are From Venusspend Analysis The Window Into Strategic Sourcing

Strategic Sourcing Suppliers Are From Mars Customer Are From Venusspend Analysis The Window Into Strategic Sourcing

Strategic sourcing requires a deep understanding that suppliers often operate from a different perspective (Mars) than customers (Venus). Spend analysis provides the critical window into this dynamic, offering the necessary insights to bridge these gaps, optimize procurement, and foster more effective supplier-customer relationships for long-term strategic advantage.