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This document offers a concise outline and highlights of Erving Goffman's seminal work, "The Presentation of Self in Everyday Life." It delves into the dramaturgical perspective, illustrating how individuals strategically manage impressions and perform various social roles in their daily interactions to influence how others perceive them.

Explore the critical link between how you present yourself in everyday life and the psychology of successful selling. This comprehensive resource uncovers the art of closing sales, offering insights into human behavior and practical techniques to enhance your persuasive power and achieve your sales objectives, whether in personal interactions or professional negotiations.