Sustainable Competitive Advantage What It Is What It Isnt
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Sustainable Competitive Advantage (SCA) is a crucial concept for businesses aiming for long-term success. This article defines what truly constitutes a sustainable competitive advantage, exploring its core elements and how it allows a company to outperform rivals consistently. Furthermore, it clarifies common misconceptions, detailing what SCA is not, to help you distinguish between enduring strengths and fleeting market opportunities, providing a clearer path to strategic advantage.