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Discover effective strategies for marketing your library's electronic resources to maximize visibility, engagement, and usage among your patrons. Learn how to promote digital content efficiently and enhance your library's online presence.

Understanding your users is paramount to effectively communicating the value and services of the library. By analyzing user needs, preferences, and behaviors, libraries can tailor their messaging, services, and outreach efforts to better connect with their communities and ensure their relevance in the digital age. This involves actively seeking feedback, conducting surveys, and utilizing data to inform communication strategies that resonate with diverse user groups.