global marketing 6th edition keegan
Global marketingInternational marketing strategiesKeegan marketing book6th edition marketingCross-cultural marketing management
Explore essential global marketing principles and international marketing strategies with Keegan's 6th Edition. This definitive marketing book provides comprehensive insights into market entry, cross-cultural consumer behavior, and global branding, making it an invaluable resource for students and professionals navigating the complexities of the global business environment.