global marketing management 7th edition
global marketing managementinternational marketing strategycross cultural marketingglobal market expansion7th edition marketing concepts
Explore the complexities of global marketing management with the insightful 7th edition. This resource provides comprehensive strategies for navigating diverse international markets, developing effective cross-cultural marketing campaigns, and achieving successful global market expansion. Essential for students and professionals, it offers up-to-date marketing concepts and practical applications to excel in today's interconnected business world.