International Marketing 1st Edition
International MarketingGlobal Marketing StrategyCross-Cultural BusinessExport Marketing PrinciplesFoundational International Business
Explore the fundamental principles of international marketing with this comprehensive 1st edition, designed to equip readers with essential global marketing strategies. It delves into critical aspects of cross-cultural business, export marketing, and navigating diverse markets, making it an invaluable resource for understanding the complexities of commerce beyond domestic borders.