chapter 5 understanding consumer buying behavior
consumer buying behaviorconsumer decision makingfactors influencing buying behaviorbuying processmarketing strategy consumer behavior
Chapter 5 delves into understanding consumer buying behavior, exploring the various factors that influence their purchasing decisions. It examines the consumer decision-making process, from need recognition to post-purchase evaluation, highlighting the psychological, social, and cultural aspects that shape consumer choices. This knowledge is crucial for marketers to effectively target their audience and develop successful marketing strategies.