Impact Of Motivations To Generate User Generated Content On Purchasing Decisions Of Consumers Of Hospitality Industry In Pakistan
user generated content impacthospitality consumer purchasingpakistan tourism decisionsugc motivation buying behaviorcustomer reviews hospitality
Explore the significant impact of consumer motivations for generating User-Generated Content (UGC) on the purchasing decisions within Pakistan's hospitality industry. This analysis reveals how various drivers influence content creation, directly affecting how consumers choose and book services in the region.