effects of cultural differences in international business
cultural differences international businesscross-cultural managementglobal business strategyinternational market entrycultural intelligence
Navigating the complex landscape of international business requires a deep understanding of cultural differences, which profoundly impact communication, negotiation, and overall operational success. This article explores the various effects of these differences, highlighting both the challenges and opportunities for global businesses striving for effective cross-cultural management and a robust international market entry strategy.