Buyology Truth And Lies About Why We Buy The New Science Of Desire Martin Lindstrom
Dive deep into the fascinating world of consumer psychology with Martin Lindstrom's 'Buyology: Truth And Lies About Why We Buy.' This groundbreaking book uncovers the hidden influences and the new science of desire that dictate our purchase decisions. Lindstrom, a renowned neuromarketing expert, reveals the surprising truths and lies behind our everyday consumer behavior, offering invaluable insights into the subconscious forces that drive us to buy.