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Understanding and valuing the innovation potentials of firms is crucial for sustained growth and competitive advantage. It involves identifying, assessing, and strategically leveraging a company's capacity for new ideas and breakthroughs. This process helps businesses unlock future opportunities and make informed decisions about resource allocation for R&D and strategic initiatives.

Explore Larry Keeley's transformative Ten Types of Innovation, a comprehensive framework that breaks down innovation into distinct categories. This model offers strategic insights for businesses to understand and implement diverse approaches, from product and process improvements to entirely new business models, driving sustainable growth and competitive advantage.