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Explore the foundational principles of microeconomics through the lens of human behaviour, specifically tailored for the Southern African context. This essential edition delves into how individuals and firms make economic decisions, offering relevant insights and practical applications within the region's unique economic landscape. Gain a comprehensive understanding of markets, consumer choices, and production strategies, enriched by behavioural theories.

Understanding how behavioural insights can address critical environmental issues is crucial for developing effective sustainability strategies. This field explores the psychological, social, and economic factors influencing pro-environmental behaviour, offering practical solutions to encourage more sustainable choices in daily life by applying principles from environmental psychology and behavioural economics to foster a greener future.