Dataset Browser

This in-depth study, part of Ashgate's Aviation Economics and Management series, provides a comprehensive look at the structure and strategy essential for success in the low-fare airline business. Explore the critical decisions and innovative models that enable budget carriers to thrive in a highly competitive global market, offering invaluable insights for industry professionals and academic researchers alike.

Explore the comprehensive Ryanair case study to understand its pioneering low-cost airline strategy. This in-depth analysis delves into their unique business model, revealing how they achieved a significant competitive advantage and became a dominant force in the European budget travel market, making them a benchmark for efficiency and profitability.