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Discover essential strategies to maximize the value you receive from your advertising agency. This comprehensive guide covers effective agency management, optimizing your interactive marketing campaigns, and integrating all your marketing communications for superior performance and a strong return on investment.

This comprehensive manual provides a detailed guide to managing and operating a successful advertising agency. Covering all aspects from business strategy and client acquisition to financial management and team leadership, this resource offers practical advice and actionable insights for both new and established agencies looking to optimize their performance and achieve sustainable growth in the competitive advertising landscape.