Gender And Advertising A Content And Semiotic Ana
Gender in advertisingAdvertising semioticsContent analysis advertisingGender roles in mediaSemiotic analysis of ads
This study explores the intersection of gender and advertising through content and semiotic analysis. It examines how gender is represented and constructed in advertising content, utilizing semiotic principles to decode the underlying meanings and cultural messages conveyed. The analysis aims to reveal how advertising reinforces or challenges traditional gender roles and stereotypes, and its potential impact on societal perceptions of gender identity.